Privacy Policy

1. Who we are

Caroline Tavares Acessórios (“Caroline Tavares”) sells plated jewelry. This website is our online catalog: you browse the pieces, fill a bag and send the order through WhatsApp.

2. Data we collect

• Browsing data: IP address, browser type, pages visited and referral source, processed by the hosting platform to serve and protect the site.
• Bag and favorites: the pieces you choose are kept only in your browser (local storage). They are not sent to any server.
• Order data: name, delivery method, ZIP code, city, payment method and notes you fill in at checkout. The website does not store this data: it only travels in the message you send on WhatsApp.
• Analytics data (only with consent): audience and shopping metrics (pieces viewed, added to the bag and orders sent) collected by Google Analytics 4, enabled only after you accept the cookie notice.
• Behavioral data (only with consent): heatmaps and anonymized session recordings collected by Microsoft Clarity, enabled only after you accept the cookie notice.
• Advertising data (only with consent): Google Ads records when an ad click leads to a WhatsApp contact or order, to measure campaign performance, enabled only after you accept the cookie notice.
• WhatsApp chat: the conversation is processed by WhatsApp/Meta under their privacy policy. We use the order details only to serve, deliver and invoice your order.

3. Purpose

• Serve the website securely and quickly;
• Handle, confirm, deliver and charge orders;
• Understand how the site and campaigns are used to improve the experience;
• Meet legal and tax obligations.

4. Third-party processors

The services below process data on our behalf, each under its own policy:

• Google (Google Analytics 4 and Google Ads)
• Microsoft (Clarity)
• Netlify (hosting)
• WhatsApp/Meta (service and orders)

5. Sharing

We do not sell or rent personal data. Data is shared only with the processors listed above and, for delivery, with the postal service or the chosen courier.

6. Your rights

You may request confirmation, access, correction, deletion or portability of your data, and withdraw consent at any time by declining cookies or clearing your browser data.

7. Contact

Privacy questions: contato@bycarolinetavares.com.br